A Flycatcher is a bird. But not just any bird. The Encyclopedia Britannica describes the Flycatcher as “any of a number of perching birds that dart out to capture insects on the wing.” A Flycatcher will lay in wait until it sees the perfect opportunity. Then it swoops in, gets it prey, and always returns to the branch it's chosen as its home base. That’s a very unique and challenging hunting technique, one that requires a lot of patience, persistence and precision—all qualities that describe Flycatcher Marketing.
In much the same way, Flycatcher Marketing is vigilant about helping our clients:
- Seek out and identify the right strategic opportunities
- Get (and stay) focused on their objectives and core competencies
- Aggressively respond to marketplace opportunities with speed, accuracy, and efficiency
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A spectacular and distinctive flycatcher, the bright red Vermilion Flycatcher is featured in our logo. It inhabits riparian areas and scrub in the southwestern United States and southward. It perches conspicuously, making periodic flights to nab insect prey. Once you have seen one of these colorful jewels of nature, you will never forget them. The bright colors of the male have earned it the Spanish name “brasita de fuego,” little coal of fire. When trying to attract a mate the male sings even at night, and will often deliver a butterfly or other showy insect to the female. The male defends his territory with a prominent aerial display; he flies up singing, his red underparts and cap contrasting brilliantly with the blue sky.
The Black Phoebe is a common and well-loved bird often sighted in Northern California. This perky and vocal little flycatcher which says its name – “fee-bee” – is fun to watch darting out from his perch and returning back to the same spot with an insect for lunch (or sometimes a fish). Their preferred habitats include shady areas near water, streams, ponds, and lakes; and they often are seen in city parks.
The Scissor-tailed Flycatcher is a wonder to see flying or perching on a wire with its long tail feathers draped behind. Besides the long tail, their salmon-pink sides and flanks and dark brown wings with white edges make this a striking bird. Their preferred habitats include open country along roadsides and on ranches with scattered trees and bushes. They are often seen on fence posts and utility wires (from Colorado south to Texas). Male Scissor-tailed Flycatchers perform a “sky dance” as part of their courtship ritual which includes acrobatics like reverse somersaults. These birds are economically important because they consume large quantities of grasshoppers, crickets, and other insects that can be harmful to crops.
The Western Kingbird is a large flycatcher with gray upperparts and yellow lower breast and belly. They got their name because they are very aggressive in protecting their territory. They will attack any bird that dares get near the nest, swooping down with screaming cries. Western Kingbirds can easily be found perching on fence wires all over its territory. They wait on these perches and then make quick flights out to grab prey from the air or off the ground – sometimes chasing flying insects for 40 to 60 feet. The male has an impressive courtship display in which he twists and turns to about 60 feet in the air at which point he stalls, and then tumbles, flips, and twists as he falls toward the ground.